Balenciaga

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464 Items

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BALENCIAGA
Track Sneakers EUR 40 Light Brown
€ 419,99
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BALENCIAGA
Strappy Sandals EUR 38 Black
€ 109,99
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BALENCIAGA
Ankle Boots EUR 37 Blue
€ 285,59
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Ankle Boots EUR 38.5 Black
€ 285,59
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Sneakers EUR 38 Multicolored
€ 190,39
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Heeled Sandals EUR 39 Black
€ 99,99
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Speed Trainer High-Top Sneakers EUR 36 Red
€ 321,29
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BALENCIAGA
BB0227S Sunglasses Gold
€ 159,99
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BALENCIAGA
Ceinture Biker Boots EUR 39.5 Black
€ 399,99
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Heeled Sandals EUR 39 Black
€ 99,99
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Sneakers EUR 38 Black
€ 237,99
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BALENCIAGA
Speed Trainer Sneakers EUR 38 Black
€ 439,99
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BALENCIAGA
Speed Trainer High-Top Sneakers EUR 40 Black
€ 321,29
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BALENCIAGA
Speed Trainer High-Top Sneakers EUR 38 Cream
€ 202,29
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Sneakers EUR 39 Gray
€ 202,29
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Sneakers EUR 41 Multicolored
€ 154,69
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Blackout City Medium Handbag Black
€ 999,99
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Triple S Sneakers EUR 38 Multicolored
€ 273,69
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Bazar Small Handbag Black
€ 629,99
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BALENCIAGA
BB0003 Sunglasses Black
€ 159,99
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BALENCIAGA
Sandals EUR 37 White
€ 109,99
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BALENCIAGA
Shirt M White
€ 226,09
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BALENCIAGA
Blazer S Multicolored
€ 379,99
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BALENCIAGA
Classic City Handbag Gray
€ 789,99
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BALENCIAGA
Blouse 36 Light Pink
€ 345,09
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Motocross Handbag Light Brown
€ 599,99
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Pants 36 Multicolored
€ 169,99
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BALENCIAGA
3XL Sock Sneaker High-Top Sneakers EUR 41 Black
€ 399,99
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Slides EUR 36 White
€ 89,99
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BALENCIAGA
Chelsea Boots EUR 38.5 Black
€ 369,99
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BALENCIAGA
Belt 70 White
€ 261,79
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BALENCIAGA
Speed Trainer High-Top Sneakers EUR 41 Black
€ 321,29
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BALENCIAGA
Ceinture Ankle Boots EUR 38 Black
€ 399,99
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BALENCIAGA
Sneakers EUR 38 Gray
€ 154,69
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BALENCIAGA
Bum Bag Black
€ 489,99
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Track Sandals EUR 39 Red
€ 289,99
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Beanie S Black
€ 109,99
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BALENCIAGA
Speed Trainer Sneakers EUR 39 Black
€ 321,29
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BALENCIAGA
Pumps EUR 38.5 Green
€ 321,29
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Triple S Sneakers EUR 41 Black
€ 419,99
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Race Runner Sneakers EUR 39 Multicolored
€ 178,49
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BALENCIAGA
Speed Trainer High-Top Sneakers EUR 35 Black
€ 321,29
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BALENCIAGA
Ankle Boots EUR 35 Silver
€ 419,99
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BALENCIAGA
Sandals EUR 40.5 Black
€ 189,99
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BB0192 Sunglasses Silver
€ 119,99
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BALENCIAGA
Mules EUR 39.5 Red
€ 379,99
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Triple S Sneakers EUR 37 Black
€ 419,99
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Ankle Boots EUR 39 Brown
€ 249,99
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BALENCIAGA
Speed Trainer High-Top Sneakers EUR 36 Black
€ 321,29
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Speed Trainer High-Top Sneakers EUR 40 Black
€ 202,29
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Slingbacks EUR 36 Black
€ 261,79
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Speed 2.0 High-Top Sneakers EUR 39 Black
€ 539,99
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BALENCIAGA
Triple S Sneakers EUR 38 Multicolored
€ 569,99
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Hourglass Medium Handbag Beige
€ 1.099,99
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Speed Trainer Sneakers EUR 37 Black
€ 321,29
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Hoodie S Light Brown
€ 356,99
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Tunic 36 Red
€ 309,39
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Triangle Cross Body Bag White
€ 799,99
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Arena Sneakers EUR 43 Black
€ 273,69
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BB0096 Sunglasses Light Pink
€ 129,99
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BALENCIAGA
Beanie One Size Black
€ 159,99
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BALENCIAGA
Mid-Season Jacket 34 Black
€ 599,99
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BALENCIAGA
Long Sleeve Shirt S Black
€ 190,39
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BALENCIAGA
7117-135 Sunglasses Gold
€ 109,99
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BALENCIAGA
Shirt M Light Pink
€ 226,09
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Shirt M Multicolored
€ 261,79
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BALENCIAGA
Hoodie S Black
€ 429,99
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BALENCIAGA
T-Shirt S Black
€ 285,59
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BALENCIAGA
Speed 2.0 High-Top Sneakers EUR 36 Black
€ 356,99
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Boots EUR 42 Black
€ 519,99
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BALENCIAGA
Hoodie L Light Gray
€ 356,99
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BALENCIAGA
Leggings 38 Black
€ 297,49

Premium fashion in the 20th century


The Balenciaga brand was founded in 1937 by Cristóbal Balenciaga in the French capital Paris. In the period from the 1940s to the 1960s, the brand was the epitome of upscale French fashion and repeatedly set very groundbreaking trends in the fashion world during this time. However, this changed with the death of founder Cristóbal Balenciaga in 1972. From this point on, the company changed hands several times and began to increasingly say goodbye to the fashion world. Instead, Balenciaga increasingly focused on the perfume sector.


The renewed ascent after the new beginning


It wasn't until the end of the 20th century that the company changed its strategy again. From 1997 onwards, various new designers were hired at Balenciaga, who initiated the fashionable reboot of the brand.

Initially the main focus was only on fashion for women, but from 2002 Balenciaga also began producing men's fashion and luxury accessories. Through this change in strategy, Balenciaga managed to climb back into the top league of the fashion world, so that the brand now stands for luxury fashion like few others.


Balenciaga's extraordinary strategy


A big factor in Balenciaga's impressive rise since the late 1990s is the company's extraordinary strategy. For a while, unlike usual in the fashion world, Balenciaga held not four, but “only” two fashion shows a year.

This move resulted in Balenciaga's fashion hanging in its stores for a longer period of time than the competition's collections. This forced the respective retailers to sell Balenciaga fashion more actively in order to be able to sell the products on offer over a longer period of time. In doing so, they took some of the marketing away from the brand itself. This step also reduced the likelihood that Balenciaga's products would be sold at reduced prices in a sale, as they were part of the current collection for much longer. This means that the overall profit margin for the products increased significantly.


Balenciaga buy at Buddy&Selly


Balenciaga also repeatedly relies on controversial designs. For example, the brand made a shirt that resembled the work clothes of a DHL delivery man or designed a bag that could pass as a copy of the blue shopping bags from the furniture store Ikea - with the difference that the bag from Balenciaga not only costs 50 cents, but cost 2,000 euros. Since these designs attracted a lot of attention and were reported on by internet portals and magazines around the world, the brand received a huge amount of advertising and attention without having to pay for it.

If you also want to take part in this unconventional lifestyle of the cult brand, take a look at our designer second hand selection at Buddy&Selly and choose one of the cool Balenciaga looks.